The Deccan Chronicle, the largest English daily in Andhra Pradesh, yesterday published this headline in the bottom half of their front page –
Balayya Slaps Thigh at his Sister
As a fairly conservative editor and even moreso a cosmopolitan bigot, I find it amusing that this went to the press as a front page headline, especially if one takes seriously the editorial rule of comprehensibility for the greatest number. If that wasn’t enough, the article begins with,
Cine hero Balakrishna, the TD star campaigner, on Tuesday faced off with his sister and Congress Union minister, Ms D. Purandareswari.
Balakrishna set up a meeting right in front of her house at Karamchedu, twirled his moustache and slapped his thigh.
For the uninitiated, the moustache twirl accompanied by a thunderous thigh slap has been the visual epitome of valiant manliness in macho Tollywood since time immemorial. Balakrishna, a popular Tollywood hero who’s now making his mark in AP politics, can’t help but resort to time-tested methods for generating mass hysteria amongst his fans/ potential voters.
Ultimately, we are a nation that thrives on overstatement. We don’t just make a point, we often create an elaborate styrofoam set, weave a quick song and dance number and invoke our mothers on it. And maybe Tollywood actors, who are the uncontested stalwarts of histrionic display and also the emerging face of Indian politics, are a natural outcome in a country that now needs its ‘heroes’ more than ever before.
I however, find those traits more interesting which are so ingrained in us that we’re not even aware of them. Indians have an entire gamut of culture-specific mannerisms that goes to prove we are inherently a very expressive bunch of people. Some even allow us a certain ambiguity that can be useful in sticky situations. Give me a sideway head bob if you agree with me… or not… who’s to tell?
For more on the Tollywoodization of AP politics, read this.
Mar 18, 2009
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Movies sell, period.
ReplyDeleteSo, when a circulation-obsessed editor takes the help of popular cinema for a eye-ball grabbing headline, it doesn't come as a surprise.
More so when there are news channels competing with reality-shows in their quest for banality.
What you say is true, although I don't think one is to blame for the other. I'd like to think that the constant blossoming of sensational news channels and reality shows are both the by-products of a more underlying social transformation... I'll post something on this soon.
ReplyDeleteWhat struck me as amusing about this headline though was the casual use of such a colloquial phrase, which sounds doubly hilarious when translated into neutral English. But then, that's probably just my cultural bias at play, since the newspaper's target readership wouldn't have found the headline unseemly at all, considering its own cultural context.
I don't know about the news channels, but the "blossoming"(nice word) of reality shows is definitely due to the increased exposure to western television. Almost every reality show is a blatant copy(authorized or otherwise) of some popular American/British show.
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